A digital marketer is a professional who develops and implements marketing strategies to promote products or services through digital channels such as websites, social media, email, and search engines. Their goal is to increase brand awareness, generate leads, and drive conversions. Digital marketers use various tools and techniques to analyze consumer behavior, track website traffic, and measure the effectiveness of their marketing campaigns. They also stay up-to-date with the latest trends and technologies in the digital marketing industry to ensure that their strategies are innovative and effective.