The intelligent virtual assistant market was estimated at USD 2.6 billion in 2022 and is likely to grow at a CAGR of 24.3% during 2023-2028 to reach USD 9.67 billion in 2028. The growing adoption of digital & intelligent speaker-based technologies in the retail sector is one of the key factors boosting the market growth. The surge in the adoption of automation across several industries including residential, BFSI, retail, and others has implemented the adoption of the IVA.
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